Customer relationship management (often called CRM) provides a software solution designed to improve the performance of sales and sometimes marketing, through integration. CRM applications centralise client information and insight, delivering one source of truth. Recently, CRM solutions have extended their capabilities to deliver a wide range of other applications, such as social media tools, campaign automation for marketing and business intelligence reporting.
The key business benefit of a single, ‘centralised’ CRM solution is the consistency of data collection, processes automation, analytics – available anytime, real-time and across multiple devices. Key points of differentiation between CRM solutions will be: price, future-proofing, integration with extendable apps, scalability, customisation, ease-of-use and support model.
CRM solutions bring consistency to processes and deliver profitability in your sales, marketing and service divisions. Without an integrated CRM solution, sales and marketing teams will miss growth opportunities and lose revenue because they are unable to gain insight into which customer relationships are delivering results.
Centralising account, contact and activity information
Automating and integrating marketing campaigns
Delivering insight through dashboards and reports
Tracking and reporting sales pipeline
Empowering customer service cases
Designed with small and medium-sized businesses in mind, Microsoft Dynamics 365 for Sales and wider suite of extendable apps empowers sales teams, in new and exciting ways. Businesses are using Microsoft Dynamics 365 for Sales to sell more, faster, bringing digital intelligence into each deal so they can predict customer needs and meet them with personal service and attention that maximises customer relationships and revenue.
A business may start small, but hard work and dedication will mean that sales operations will become more complex – being a Microsoft product, it’s familiar, simple-to-use and can adapt easily to meet growth ambitions. An added benefit is Microsoft Dynamics 365 for Sales is sold, implemented and supported through a global network of Microsoft Dynamics 365 partners. You can connect with a partner to request a demo and evaluate the solutions capabilities and pricing.
Azzure IT is the leading, accredited Gold Microsoft Dynamics 365 Support Partner, for small to medium-sized businesses.
There’s a broad portfolio of capabilities that can improve sales productivity. The Microsoft Dynamics 365 platform is customisable and extendable – with our support organisations can start with what they need and adapt, as their needs change. For this reason, Azzure IT has been recognised, by Microsoft, as a top 5% global partner for two consecutive years, in the Microsoft President’s Club. An implementation of a new CRM solution should seek to innovate ways of working and bring real-world benefit:
Built-in intelligence and processes increase revenue, while controlling costs
Win new and repeat business using a personalised sales process
Train new sales people quickly – get them selling right away
Measure the past, and identify the leading indicators for future sales
Maximise your sales team’s performance by reducing distractions
Help focus sales teams on the priorities
Identify and focus on those customers with the most potential
Make sound, strategic decisions based on digital intelligence
Provide customer-relevant sales coaching, when and where it’s needed
Close deals faster by working efficiently, collaborating and applying insights
Empower sales teams to collaborate on strategic deals
Personalise every engagement to match the buyer’s journey
Enable sales teams to work anytime, anywhere
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