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What can CRM (Customer Relationship Management) do for my business?

Customer relationship management (often called CRM) provides a software solution designed to improve the performance of sales and sometimes marketing, through integration. CRM applications centralise client information and insight, delivering one source of truth. Recently, CRM solutions have extended their capabilities to deliver a wide range of other applications, such as social media tools, campaign automation for marketing and business intelligence reporting.

The key business benefit of a single, ‘centralised’ CRM solution is the consistency of data collection, processes automation and analytics — available anytime, real-time and across multiple devices. Key points of differentiation between CRM solutions include price, future-proofing, integration with extendable apps, scalability, customisation, ease-of-use and support model.

What can CRM do for my business

What CRM (Customer Relationship Management) can do for my business

CRM solutions bring consistency to processes and deliver profitability in your sales, marketing and service divisions. Without an integrated CRM solution, sales and marketing teams will miss growth opportunities and lose revenue because they are unable to gain insight into which customer relationships are delivering results.

Centralising account, contact and activity information

Automating and integrating marketing campaigns

Delivering insight through dashboards and reports

Tracking and reporting sales pipeline

Empowering customer service cases


Microsoft Dynamics 365 for Sales: World’s Smartest CRM Solution

Designed with small and mid-sized businesses in mind, Microsoft Dynamics 365 for Sales and the wider suite of extendable apps empowers sales teams in new and exciting ways. Businesses are using Microsoft Dynamics 365 for Sales to sell more, faster — bringing digital intelligence into each deal so they can predict customer needs and meet them with personal service and attention that maximises customer relationships and revenue.

A business may start small, but hard work and dedication will mean that sales operations will become more complex — being a Microsoft product, it’s familiar, simple to use and can adapt easily to meet growth ambitions. An added benefit is Microsoft Dynamics 365 for Sales is sold, implemented and supported through a global network of Microsoft Dynamics 365 partners. You can connect with a partner to request a demo and evaluate the solutions capabilities and pricing.


Microsoft Dynamics 365 for Sales + Azzure IT

Azzure IT is the leading, accredited Gold Microsoft Dynamics 365 Support Partner, for small to medium-sized businesses.

There’s a broad portfolio of capabilities that can improve sales productivity. The Microsoft Dynamics 365 platform is customisable and extendable — with our support, organisations can start with what they need and adapt, as their needs change. For this reason, Azzure IT has been recognised by Microsoftas a top 5% global partner for two consecutive years in the Microsoft President’s Club. An implementation of a new CRM solution should seek to innovate ways of working and bring real-world benefit:

Built-in intelligence and processes increase revenue, while controlling costs

Win new and repeat business using a personalised sales process

Train new sales people quickly — get them selling right away

Measure the past, and identify the leading indicators for future sales

Maximise your sales team’s performance by reducing distractions

Help focus sales teams on the priorities

Identify and focus on those customers with the most potential

Make sound, strategic decisions based on digital intelligence

Provide customer-relevant sales coaching, when and where it’s needed

Close deals faster by working efficiently, collaborating and applying insights

Empower sales teams to collaborate on strategic deals

Personalise every engagement to match the buyer’s journey

Enable sales teams to work anytime, anywhere


Contact Us

Azzure IT
10 Europa View
Sheffield Business Park
S9 1XH

t. +44 (0)345 467 9950
e. sales@azzure-it.com