Personalise Your Customer & Prospect Experiences With Microsoft Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing lets your team work smarter, and utilise the fully integrated and familiar processes within the Microsoft Dynamics interface. Your business can increase it’s engagement levels with not just your prospects, but your clients as well, by using the data that already exists within your Customer Relationship Management (CRM) system. This lets you create engaging and personalised content, that will resonate with your target audience, all built on a flexible licensing structure.
Create and nurture leads
Generate more sales-ready leads by running targeted, multi-channel campaigns and personalising buyers’ journeys.
Align sales & marketing
Create seamless customer experiences through marketing automation, shared data, and connected processes.
Make smart decisions
Improve marketing performance with AI-driven insights, lead scoring, and custom dashboards.
Key Capabilities of Microsoft Dynamics 365 Marketing
Grow With an Adaptable Platform
Microsoft Dynamics 365 Marketing allows you to easily integrate all of your data from Dynamics 365, any third-party apps and other systems your business may have used or still be using. This lets you keep all of your data in one location, having every member of your team working from the same source and making sure nothing is missed or entered twice.
Microsoft Dynamics 365 Marketing also allows businesses to enhance their marketing campaigns and inform their target segments with the customer journey and segment APIs. These can be used to integrate directly with Dynamics 365 Marketing and external systems as well.
Personalise Buyer Experiences to Increase Demand
Make sure that the marketing campaigns your team puts their effort in to attract the right prospects by running targeted, multi-channel marketing campaigns with marketing automation capabilities that include email, telemarketing, events and LinkedIn integration.
Plan and execute customer journeys based on your prospects, buying behaviour and preferences to engage with the right message from the right channel. Send personalised, contextual emails to the same contact as their journey with your business evolves, touching them through every marketing way possible.
Microsoft Dynamics 365 Marketing includes the capacity to create campaign assets quickly and easily, with marketing automation features, reusable content blocks, and design tools.
Align Sales and Marketing
Help your Sales and Marketing team become aligned with each other by connecting your Dynamics 365 Marketing app with Dynamics 365 Sales. This will create a single view of all prospects, customers and leads for your team to unify data across contacts, leads and customers.
Identify and close your top accounts with personalised, account-based content and nurturing activities, and track and prioritise leads across all available touch-points with lead-scoring models.
Increase the productivity levels of marketing and sales with pre-built workflows that automatically hand over sales-ready leads and drive follow-ups.
Want To Know More?
To discuss further how Dynamics 365 Marketing can help your marketing and sales team generate more leads, and close more business, please fill in the contact form below and a member of the Azzure IT team will be in touch shortly.