When we talk about digital transformation, we’re referring to adapting business processes to incorporate digital technology and commercial approaches.
It used to take a company years to be worth a billion pounds, now it can take just two, and industry commentators have stated that in this age of disruption the future belongs only to the agile.
Digital transformation helps business embrace their existing technological constraints as opportunity for innovation, and as a reason to grow creatively rather than be intimidated. It represents the opportunity for businesses to think and operate like digital companies in the way they engage their customers, empower their employees, optimise their operations and transform their products. Companies that are doing this are seeing strong results: reduced overhead, conservation of resources, increased profits, and optimised operational efficiencies.
How businesses can stay relevant in today’s digital era
Digital transformation represents the opportunity for businesses to think and operate like digital companies in the way they engage their customers, empower their employees, optimise their operations and transform their products.
Companies that are doing this are seeing strong results: reduced overheads, conservation of resources, increased profits, and optimised operational efficiencies.
This guide, by Microsoft, shares some of the fundamental thoughts and observations regarding digital transformation and how best to approach it.
Road-map to Digital Transformation
In a pre-digital economy, organisations focused on process efficiency and effectiveness, and executed with a divide-and-conquer approach. In the digital era, the goal is to architect for agility and new types of business models, to empower employees and customers to innovate at pace. Leading digital change requires business leaders to have a vision of how to transform their organisation for the digital era.
For most, the first focus will be the customer and the generation of new revenue sources – organisations need to re-imagine the customer experience along their value chain. In doing so organisations will also need to transform how it empowers employees to help drive optimised operations and processes which will in-turn lead to transformed products and services.
Engage customers and build relationships
Create personalised marketing, sales, and service experiences using data and intelligence to improve every interaction.
Attract, hire, and engage the best talent and enable them to do their best work with data and insights surfaced right where they work.
Improve service, drive efficiency, and reduce costs with intelligence and prescriptive guidance infused throughout your business processes.
Transform products and services
Identify new market opportunities, produce innovative products, and create exceptional customer experiences with a comprehensive view of your customers and operations.
Your Digital Transformation Partner
Technology is evolving rapidly, and understanding how you can best take advantage of it within your organisation is our specialty. At Azzure our focus is on providing world-class business solutions that are full featured and scalable – not just IT.